Danielle Hong
Manager
Her Story
Danielle has more than a decade of experience in research, strategy, and service design across the social-impact, public, and development sectors in Singapore and Southeast Asia, with a strong personal focus on enabling socio-cultural change. Her approach combines ethnographic fieldwork, mixed-methods research as well as design thinking processes.
Danielle began her career in policy and social research, first at the Institute of Policy Studies, and then at the Institute of Southeast Asian Studies, where she researched on youth collectives and activism. At the National Volunteer & Philanthropy Centre, she looked at shaping advocacy and outreach strategy via corporate giving. She later joined ThinkPlace and led service design projects for public sector agencies and international organisations, including the World Bank, Breakthrough Action (USAID), UNICEF Vietnam. Her subsequent roles have been in cross-market cultural research and customer insights for clients in FMCG, tech and lifestyle categories.
She holds an MA in Law and Globalisation from SOAS, University of London, and a BSocSci (Hons) in Sociology from the National University of Singapore